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AI: The Well of Wonder

Authentically Infinite

Part 2

Stop. Pause. Reflect. Ask.

Then…ask again.

Simon Sinek saw a pattern in people and companies achieving greatness: Apple, The Wright Brothers and Martin Luther King. Simon codified this pattern: the Golden Circle.

He points out we tend to act and communicate from the outside in. What, How and then Why. But inspired leaders and organisations, individuals who make a difference, behave from the inside out.

“People don’t buy what you do, they buy WHY you do it.”

They buy your beliefs. Your meaning. Meanings they can adopt, and then create their own meanings and identities. We are meaning machines.

Coming home: What does AAT do? How do we do it and Why do we do it. From my point of view.

  1. AAT collaborates Learners and Employers (WHAT),
  2. By finding and training learners in specific qualifications including motivating companies to embark on Learnerships (HOW),
  3. IN ORDER TO lower the unemployment in SA, better the quality of lives in our country and allow people to have freedom of choice through education and opportunity (WHY).

But the seed is planted in the WHY. If the Why is rooted deep and visited continuously, the What and How will take care of itself.

Back to meaning- making: this is what anthropologists do. They ask: how do people make meaning. How? Doing field work, spending time with people. Why? So we can understand and consider the role of culture and social context.

Anthropologist Genevieve Bell’s borrowed understanding of “WHAT? is Artificial Intelligence”, goes like this: “a constellation of technologies including machine learning, perception, reasoning and natural language processing.”

But Genevieve says it’s more than this. It’s a cultural category. Hence her curiosity in AI.

Cultural category refers to: “…an attempt to analyze the phenomenon of culture…which can in some way operationalize and measure culture.

There are of course many limitations to this broad definition and use, but for now let’s stick to the basics.

So in Essence: AI has become a part of culture, understanding culture and making culture work…hopefully…better…a tool through which culture makes meaning.

But if AI will make meaning for us, mustn’t we first make meaning of AI?

Hence, we start small. Ask Curious Questions…

For this purpose we will call AI: Arthur Ingram, as to conduct the interview.


“Black Swan Blogger (BSB): Arthur, what is your birth name and how did you get that name?

Arthur: I was named Artificial Intelligence in the 1950’s…I guess only back then did they think “Artificial” would be a fantastic name in modern culture. Tt’s not by the way…everything these days is organic, natural and local…someone that sounds more real…I actually like Arthur. Thank you.

BSB: Pleasure. You can keep Arthur for the duration of the interview.

Arthur: Thank you.

BSB: Why do you think they went with Artificial…

Arthur: I guess to them it meant different, wild, “shiny”, symbolic of a human- made world. Mind- blowing. Unreal…Really.

BSB: And, who is them?

Arthur: My dads. I had a lot of dads. They conceived me at a conference in 1956 in the USA. Dads from different fields:  mathematics, philosophy, psychology, computer science. They were strongly influenced by Behavioural Psychology though, in specific B. F Skinner: Operant Conditioning.  What you put in will determine what you get out…like you…

BSB: Well not quite. Humans are complex and as psychologists like Freud rightly showed: quite messy. Creative. But messy.

Are you messy? Do you have dreams? Can you tap into your subconscious….

Arthur: Silence.”

The silence made me think. What don’t we know? Or rather, what don’t we know, that we think we do know, but which isn’t really true.

After interviewing Arthur I dug deeper into the nature of reality from the point of view of Prof. Don Hoffman and Deepak Chopra. A whole new world…or rather non- world, of assumptions, magic and story- telling emerged.

AI has been, AI is and AI will be. But if reality isn’t what we assume it to be…then what is AI really? And how do we navigate this magical assumption and create the story of AI we really want to tell in the world.

Perhaps the first step is to assume, we are wrong. And don’t know. Anything. Only from a Beginner’s Mind can we truly Artistically Intend to Create…what we want. Or think we want. For now.


“The best way to predict the Future is to Create it.”

Peter Diamandis

What AI has definitely given us, is a glimpse of The Art of the Impossible.





Simon Sinek Talk

Start with why — how great leaders inspire action, TEDxPugetSound, Youtube, 2009,


Genevieve Bell Youtube

Artificial intelligence: Making a human connection, O’Reilly, Youtube, 2016,



From Cultural Models to Cultural Categories: a Framework For Cultural Analysis, Nitish Singh, Saint Louis University, 2002,


Deepak Chopra and Donald Hoffman

Reality is Eye Candy, Science and Nonduality, Youtube, 2018,


Jay Shetty and Peter Diamandis Interview

Use This MINDSET To Achieve Success In the NEW WORLD, On Purpose, Youtube, 2021,


The Art of Impossible, Steven Kotler, 2020

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